Director, Customer Marketing, Next Big Brands

Director - Customer Marketing – Next Big Brands OPPORTUNITY Dedicated person to better understand the retailer and drive account specific programs Ex.
Drive Coco Gauff plans by retailer Drive incremental volume by unlocking customer activations Deliver efficiencies by having dedicated member to evaluate retailer programs ROI, trade lifts and sell through analysis Provide additional level of support to retail customers, unlocking better partnerships Liaison between Sales and Marketing to drive content needs during tentpole/launch moments Provide ecommerce support for ratings review and optimizing digital awareness DISPLAY STRATEGY & EXECUTION: owner of in-store display strategy & execution to achieve brand + customer-specific objectives.
Responsibilities would include: End-to-end project management (ensure timelines & key milestones are met cross-functionally) Display thematic & concept creation Creative development of display renders Preparation of materials to assist with sell-in Forecast pass, DPM set up Sell-through & lift analysis E-COMMERCE SUPPORT: Lead on Salsify: ensuring all up to date copy, imagery is uploaded in Salsify for account teams to leverage (copy writing led by DMI/MKT OPS) Liaison between sales & marketing on content needs during tentpole/launch moments (content creation led by DMI/MKT OPS) Ratings & reviews generation (pre-seeding) during launch cycles - CUSTOMER-SPECIFIC TRADE ACTIVATION SUPPORT: Liaison with sales for execution of trade-specific programs Responsible for providing all marketing materials to execute with excellence Programs to support include (but not limited to): beauty boxes/sampling, demo events, trade-shows, beauty consultant training, etc.
Lead for Promo on DPM – kits & bundles Other retailer needs: Retailer specific signage (create and deliver); SHOP Orders; Beauty Box creation for retailers; Retail specific DFSI’s and Catalina Owns display tracker & display budget As an integral part of our culture at L’Oréal, wellness is at our core.
We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows: Salary Range: $140,100 – 203,2000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace.
If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment.
We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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