*COMPANY OVERVIEW*
Freshine Products Inc is a dynamic organization and the proud owner of well-known consumer brands such as Wavytalk, a leading hair styling tools brand.
At Freshine, we are dedicated to providing high-quality products that elevate the beauty and wellness routines of our customers.
As we continue to expand our brand presence and reach new heights, we are in search of a motivated and creative Marketing Specialist to join our team.
*POSITION OVERVIEW*
We are looking for a versatile individual who will be responsible for managing social media, content creation, and influencer partnerships for two of our company brands.
The Marketing Specialist will play a key role in driving brand awareness, engagement, and growth across various digital platforms.
*Responsibilities:*
SOCIAL MEDIA MANAGEMENT:
* Develop and implement social media strategies and content calendars, ensuring alignment with brand objectives and target audience preferences.
* Create high-quality, engaging content (e.
g.
, posts, videos, stories) that showcases the unique features and benefits of our products.
* Manage social media accounts, including content creation, scheduling, monitoring, and community engagement.
* Plan and execute social media advertising campaigns across platforms such as Facebook, Instagram, and TikTok, targeting relevant audience segments and optimizing ad performance.
* Monitor social media trends, industry news, and competitor activities to identify opportunities for growth and engagement.
* Analyze social media performance metrics and campaign effectiveness to optimize strategies and drive results.
INFLUENCER & PARTNERSHIPS:
* Oversee the ambassador program for Wavytalk, including recruitment, communication, and relationship management with ambassadors.
* Identify and connect with industry professionals to endorse and recommend our products.
* Support the sourcing, outreach, and engagement of top-tier influencers to collaborate on sponsored content and brand partnerships.
OTHERS:
* Collaborate with the marketing team to develop and execute integrated marketing campaigns across various channels.
* Stay updated on emerging trends, technologies, and best practices in social media marketing and influencer partnerships.
* Support the planning and execution of brand events, including product launches, promotional campaigns, and trade shows, by coordinating logistics, liaising with vendors, and ensuring brand representation.
Job Type: Contract
Pay: $32.
00 - $38.
00 per hour
Expected hours: 35 – 40 per week
Benefits:
* Dental insurance
* Employee discount
* Health insurance
* Paid time off
Schedule:
* Monday to Friday
Ability to Relocate:
* New York, NY 10016: Relocate before starting work (Required)
Work Location: Hybrid remote in New York, NY 10016
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